Learn about the Penny Pledge - our $0.01/kg promise to fund the ‘That’s Clean’ campaign.
THE PENNY PLEDGE
One penny per kilogram to fund a national movement called “That’s Clean™.”
Why the Penny Pledge Exists
Clean energy has never had one simple message the public can understand. People hear about hydrogen, clean air, solar, water, and mobility, but there’s no shared voice tying it all together. The dairy industry solved a similar problem in the 1990s with “Got Milk?”, a single campaign that lifted the entire category. Clean energy needs that same kind of unity.
The idea for the Penny Pledge began when AJ heard Jigar Shah say that clean energy invests more than oil and gas but spends almost nothing telling its story. His call for a modern “Got Milk?” moment sparked the Penny Pledge; a one-penny-per-kilogram commitment that helps fund the national That’s Clean™ campaign so our industry can finally speak with one clear voice.
How the Penny Pledge Works
1. Hydrogen transacts on H₂ MatchMaker.
2. $0.01 per kilogram goes directly into the campaign fund.
3. Funds support education and public awareness.
4. Trust grows. Adoption accelerates. The whole industry benefits.
The more our industry moves, the louder our message becomes.
A Small Penny. A Big Message.
One penny per kilogram is enough to create a national campaign that lifts every part of clean power:
Clean energy
Clean air
Clean water
Clean fuels
Clean mobility
Clean communities
Why This Matters Now
Clean energy is not the underdog.
It is the backbone of new power, new jobs, new infrastructure, and new opportunity.
But people don’t hear that story. Not yet.
The Penny Pledge gives our industry a unified message grounded in: Trust. Clarity. Service.
It helps fleets, cities, ports, utilities, producers, OEMs, and communities understand what “clean” really means — without politics, hype, or fear.
Just clean power helping people.
Join The Penny Pledge
Help us tell the world what clean really means – one penny at a time.
Become a Pledge Partner
Match the Penny
Learn About the Campaign
Get In Touch With Us
If you want clear guidance, trusted partners, or help with hydrogen planning, connect with us and we’ll support your next steps.